A brewing company has won a legal battle against Alcohol Change UK (ACUK), the charity behind the annual alcohol abstention campaign ‘Dry January’. The dispute arose when ACUK attempted to extend its trademark to cover sales of products such as low-alcohol beers.
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Supermarkets are reporting a consistent uptick in sales of this much-talked about category– and not just during the traditional post-festive period. James Bayley reports.
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Harpers received over 160 responses to our State of the Nation Survey, which canvassed the views of on-trade operators, multiple/indie retailers as well as distributors/importers spanning the length and breadth of the UK. Jo Gilbert takes the UK’s temperature.
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Major multiple retailer Asda has revealed to Harpers that it plans to sell 420,000 units of low & no beers, wines and spirits this ‘dry’ January, an increase of 7.7% on last year.
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Despite the challenges facing independents, businesses are optimistic that new buying strategies will please consumers. By James Lawrence.
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Co-op and Asda BWS buyers tell James Bayley how they are attempting to ensure their consumers can continue to enjoy value-for-money wines in the bleak economic landscape.
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I wonder if you embraced dry January this year. Apparently quite a few of us went ‘semi-dry,’ which sounds as contradictory as being a little bit pregnant. I always thought such things were all or nothing. Apparently it refers to consciously controlling alcohol consumption by drinking on fewer days, or drinking less when we do, or turning to No and Lo products instead of the full fat options. A booze equivalent of the ‘flexitarian’ approach to food perhaps.
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Newly released data shows that January 2021 saw an increase in demand for alcohol from independent businesses, along with an increase in the price tag compared to 2020.
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Majestic has reported booming sales of no/low beer and wine during last month boosted by ‘biggest ever’ dry January.
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1. DRINK WHEN I WANT
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